BBC uses Digg for self-promotion
This is pretty interesting, BBC is using Digg to advertise their article and provide extra content.
1. Write article
2. Create podcast
3. Digg your article and put the link to the podcast in the digg comment
4. Require your readers to digg the article to get to the podcast
5. Get the article slashdotted
And who was saying that BBC is lagging behind technology?