BBC uses Digg for self-promotion

This is pretty interesting, BBC is using Digg to advertise their article and provide extra content.

1. Write article
2. Create podcast
3. Digg your article and put the link to the podcast in the digg comment
4. Require your readers to digg the article to get to the podcast
5. Get the article slashdotted

BBC uses Digg

And who was saying that BBC is lagging behind technology?

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