A Day in Paradise

This is in response to Cal’s post on SEO experts.

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It really depends on the framework… Zend Framework is very SEO framework. Others that rely on a lot of ajax or javascript POST callbacks to facilitate basic navigational tasks will stop a search engine dead in its tracks.

I have also seen frameworks which use strange http redirects as part as the controller, this has the habit of killing search engines as well.

Speed is also important in SEO, being able to output the correct http cache tags. You should have complete control over the output HTML, the ability to create descriptive css styles and have full control over the structure of your html output.

Clean URL support is good in ZF, but the default front controller still needs some modification to be truely SEO friendly.

When it comes to SEO experts I totally agree that they are the scum of the earth… but they are also just playing a game that Google set up for them to play.

The monetary value of being #1 on Google is just too much to pass up.

This entry was posted on Thursday, August 16th, 2007 at 4:07 am and is filed under SEO, CSS, Ajax, Web2.0, PHP. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.