Aug
24
2007
0

Selling the Community-in-a-Box

Don Dodge coined Web2.0 as “Web App + 2 Founders + 0 Revenue”. Funny, and not too far off the money.

Don goes into detail about the various ways that Web2.0 firms are funding their efforts. This goes from Freemium (free basic membership with paid premium package) to Subscriptions to simple Advertising.

One thing that he doesn’t mention is the “community-in-a-box” business model. A community in a box is not about selling any specific product, it’s simply about creating an exciting product creating a buzz around it, and then delivering eyeballs and mindshare to a larger company.

Let’s face it, despite their best efforts Netscape’s Digg clone failed miserably. Google couldn’t do nearly as good as YouTube despite of the grotesque amount of money at their disposal. Yahoo’s Image Gallery could never do what Flickr does. Nokia could have never attracted a userbase the size of Twango. And whoever pays $x Billion for flixster (or the next social media site) is not going to care about monetizing the site they are going to care about the community they are getting.

One of the main differences between this boom and the first technology boom, is that, like Dan states, Web2.0 can survive as an idea + 2 young enthusiastic founders. All we need to build a community-in-a-box is a good idea, and a couple beat up servers somewhere and a couple hours a night spent cranking out some slick PHP or Ruby code.

Sep
16
2006
60

In defence of MySpace (and other “Worst Web sites”)

PCWorld Author Dan Tynan, starts off his “25 Worst Website” list, with what I imagine he thinks is an insightful comment: “When it comes to the Web, hindsight is more like X-ray vision”. I’m not sure if Dan is ignorant, elitist or just suffering from radiation poisoning from over-exposure to X-ray vision, but this article suffers from a severe disconnect from how the real world views and uses the internet.

The technical world is quickly heading into another bubble, call it web2.0 if you like. Articles like these show that we haven’t learned our lessons. The question that I have to ask, is after the boom bursts, who will be left standing, MySpace or YouTube?

The rest is a rant.
(more…)

Written by Aaron Wormus in: Internet, MySpace, PHP, Rants, Social Networking, Web2.0, youtube |
Jul
25
2006
1

Frappr now with MySpace Features

What started out as a simple google maps hack has turned into a full featured social networking site with some really nice features.

Since the maps are the main reason why people are at frappr, they have used this in some cool ways, for example the chat applet is integrated with the maps, so the map will zoom over to the location of the person who last entered a message. There is also a nice “Cool people near you” feature, which pulls up people in your general area.

There is also the ability to customize your page, add pictures/music, blog, add images, and of course embed so much javascript and flash that your profile will crash all but the strongest of browsers.

More than just the nice features, it’s good to see this small application maturing to something that could at some point have a business built around it.

Written by Aaron Wormus in: Internet, MySpace, Social Networking, Web2.0 |

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